Small rewards

A new book, Business Blogs:  A Practical Guide, has just been published by Bill Ives and Amanda Watlington.  It's an eye-opening overview of the variety of uses that are being made of this new "infowork" (INFOrmation + netWORK) technology.  I'll plug it in part because it features a short write-up on my meager efforts here at Beneficence!  Here's an excerpt:

Lenore Ealy writes the philanthropy blog, Beneficence,
(http://thinkitecture.typepad.com/beneficence/) and has the following advice for
prospective bloggers.

“Explicitly outline your objectives and determine how much of your time is
worth allocating to the accomplishment of those objectives. Blogging is fun
so it can eat more and more time. Some serious cost-benefit analysis
should precede launching into blogging. Also, think clearly about how your
products can be developed, promoted, and/or sold via the blog.”

Hmmm, that sounds pretty good, eh?!  Given that my productivity has slipped here tremendously, I think that I need to reconsider my own advice... and maybe even have a closer look at the book! 

Not to worry, I give credit where it's due:  Phil earns his own mention in the book, but I also put in a plug for him and acknowledge that this space truly owes its existence to a little game of "I dare you!"